When Instagram was initially launched, very few users knew about its DM feature, and even fewer used it. Wondering why? Well, because the main attraction of the platform was its visual content, which was unlike anything people had seen on any other social media platform.
However, as more time passed, more users wanted to explore what else the platform had to offer. One of those features was the DMs section. Initially, users used DMs only to exchange posts and memes with their friends. And then, when Instagram rolled out voice and audio calling facilities, a larger crowd wanted to try those out.
Today, every Instagrammer is familiar with DMs and how they function. For those who use Instagram for personal entertainment and re-creative purposes, there are very few instances where they might need to send a mass DM.
One such instance could be inviting these people for an event or celebration, or you might have some news you want to share with all of them. Some users also prefer notifying their followers before leaving the platform (both temporarily and permanently).
However, the real benefit of a mass DM feature on Instagram would benefit the business account owners on the platform, because they have more diverse and practical uses of it. Wondering how? Let’s simplify it for you.
90% of the business account owners on Instagram are either influencers, businessmen, or content creators who promote their skills, products, services, or business on their platform.
It is for this exact reason that Instagram provides these people with some extra features, like analytics of their profile’s reach, performance, and exposure. And it makes sense to do this as well; private account users would have no use of these insight tools anyway.
If you’re here looking for a way to send a DM to all your followers at once, you’ve made the right choice.
In this guide, you’ll learn how to send direct messages to all Instagram followers, the possibility of sending bulk DMs, and what else can be done about it.
How to Send Message to All Followers on Instagram
1. Create Instagram Group Chat
In the absence of a mass DM feature, another way of sending a single to multiple followers at once is creating a group chat on Instagram.
Here’s how you can create a group chat on the platform:
Step 1: Open the Instagram app on your smartphone and log into your account if you haven’t already.
Step 2: When you land on your Home tab, navigate a message icon on the top-right corner of your screen and tap on it to open your DMs.
Step 3: In the DMs tab, you’ll notice another square icon on the top-right corner with a pencil-drawn on it diagonally. This icon allows you to draft a new message; tap on it.
Step 4: As soon as you tap on this icon, you’ll be taken to the New Message tab, where you’ll be asked to select the user whom you want to send this message to. Once you select more than one person here, this chat will automatically turn into a group chat.
Step 5: So, select all the people you want to send this DM to and tap on the Chat button on the top-right corner of this tab, and you’ll see that a group has been formed.
Step 6: Now, any message you type in this chat will be sent to all the group members. However, there are a couple of problems with this approach. First and foremost, you must know that there’s no guarantee whether all your followers will fit into this group chat or not. It is because while there’s no limit to how many followers you can have on Instagram, the number of people you can add to a group chat is limited.
For a private Instagram account user, this limit is up to 32 people. On the other hand, a business account user can add up to 100 people in a group chat, but not more than that.
Another problem here is that all these people will know that they’ve been added to a group where this message was sent. In other words, they’ll no that you’re not writing just to them but to all their followers, which takes away the special element from it.
So, if these problems don’t bother you, you can go ahead and create a group chat following the steps mentioned above right away. However, if a group chat wasn’t what you were looking for, keep reading ahead.
2. Forward Message to All Instagram Followers
Another way of sending a DM to all your followers (without adding them in a group) is to type the message once and then keep forwarding it. Forwarding a DM on Instagram is a fairly simple task. All you need to do is open a single conversation where you’ve composed and sent this message and long-press on it.
As soon as you do it, you’ll see three buttons appearing at the bottom of your screen: Reply, Report, and More.
Tap on the More, and you’ll see three options, Forward being the first one here. Select this option, and you’ll be shown a list of all your followers to pick from.
However, the main issue here is that you can only forward a message to 5 people at a time. This would mean that doing so will take much longer (depending on the number of your followers) to get the task done.
If that sounds doable to you, go ahead by all means. However, on the off chance that it doesn’t, there are some third-party tools that you can use to send mass DMs as well. We’ll talk about these in the next section.
Best Third-Party Tool to Send Message to All Instagram Followers
Before we tell you about the third-party apps that can help you send DMs in bulk, you must know that most of these apps offer paid services. So, in order to use them to get your job done, you might have to buy their subscription. With that, let’s begin!
DMpro
As the name itself suggests, DMpro is an app that can take care of all the DM-related troubles of businesses on Instagram, be it receiving DMs via mail, send DMs in bulk, or automate DMs. Being a one-stop solution to all your DMing needs, the app also offers a free trial. You can learn more about it on their website.
Instazood
If you’re looking for an app that does more than just send DMs in bulk on Instagram, Instazood is the right pick for you. This application offers a wide range of automated services for Instagram such as creating custom lists, welcoming new followers, scheduling posts, and more.
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