How to Fix We Limit How Often You Can Do Certain Things on Instagram (Updated 2022)

Considered the king of engaging visual content, Instagram has been the fastest-growing social media platform on the internet in the last few years. It is believed that this platform might even surpass the legendary Facebook and YouTube in the upcoming time. With its striking features, you can create eye-catching reels and showcase your skills and talents through videos and pictures. The scope of Instagram is growing surprisingly fast with each passing day.

we limit how often you can do certain things on instagram

All kinds of social media influencers, be it in the fashion, humor, fitness, art, or travel niche, find it to be a creative space to share a variety of content and are highly active on it.

As history has taught us, with the fast growth of any such platform comes the threats of spam accounts that target and threaten countless innocent users and spread hate content.

To protect its users from spam accounts, Instagram has put in place various rules, regulations, and limitations, which help them detect any unusual activity on the platform and take strict, immediate actions for it.

The “We Limit How Often You Can Do Certain Things on Instagram” message is one such limitation that some of you might have seen on the app at times.

If you’re wondering what this message is all about and how to get around it, we’ve got you covered!

In this guide, you’ll learn how to fix we limit how often you can do certain things on Instagram.

So keep reading to find the answers to all your questions.

What Does “We Limit How Often You Can Do Certain Things on Instagram” Mean?

It doesn’t matter whether you’re new to Instagram or have been using the platform for years; you cannot hope to learn about all its limitations and rules.

With that being said, it’s not necessary that you’ll see this message only when you’re doing something wrong. Sometimes, it might be a response to your sudden overuse of some of the platform’s features.

If Instagram notices any unusual activity from your account, it will send you this message:

“Try again later. We limit how often you can do certain things on Instagram to protect our community. Tell us if you think we made a mistake.”

we limit how often you can do certain things on instagram

In some cases, this message is also sent to you as a pre-ban warning. If you fail to recede to it, your account can be banned by Instagram indefinitely.

If there’s one thing you need to know about social media platforms like Instagram, it is that they hate spam. Spamming will not only make these platforms an unsafe space for its users but can also raise questions on their credibility and security.

To avoid these things from happening, Instagram has added a variety of rules and limitations for its users.

If you’re unable to access your account thereafter, it should generally take 24-48 hours for you to regain control of it.

In most cases, the freeze or suspension lifts in a couple of hours, but users are suggested to wait at least 48 hours if that doesn’t happen. However, if your account remains suspended even after 48 hours, you should contact the Instagram Help Center for further support.

What Are the Instagram Limitations

If Instagram has sent you the “We Limit How Often You Can Do Certain Things on Instagram” message, it indicates that you have perhaps violated one of its limitations. But how will you figure out which one was it?

The best way to do that is to learn about all the major Instagram limitations, and that’s what we will do in this section. Alternatively, you can also read about these on Instagram’s Terms of Use.

Factors that Determines Limitations

Before we discuss these limitations, it is important to note that not all individual accounts will face the same limitations.

While some major limitations, such as posting forbidden content and character limit, is the same for all users, the likes/comments/ following limitations can vary for different accounts.

Following are some of the factors that determine the limitations:

  • How old is your account? New accounts have a higher limit than the old ones.
  • The number of accounts that you follow as well as those that follow you.
  • The average engagement and activity of your account; accounts with higher engagement are allowed more activities.

With these factors in mind, we’ll give you a general idea of the limitations that are valid for an average Instagram account user below.

1. Limitation on Posting or Sharing Forbidden Content

Instagram has strict rules and regulations for all its users, just like most social media platforms when it comes to forbidden content.

Following is the list of the kind of content you should never post or share on this platform:

  • Hate speech
  • Intense or violent videos
  • Encouraging violence or self-injury
  • Sexual content
  • Buying or selling alcohol, tobacco, or firearm
  • Buying or selling live animals
  • Threats of vandalism, financial, or physical harm
  • Blackmail or harassment
  • Illegal prescription drugs
  • Online gambling
we limit how often you can do certain things on instagram

2. Limitation on Following/Unfollowing

Did you know that Instagram counts both following and unfollowing as the same actions? In other words, whether you’re following or unfollowing other accounts, Instagram will categorize it as the same action.

The daily limit of following and unfollowing set by the platform is 200 follows/unfollows. So, whether you’re following 200 people in a day altogether or following and unfollowing 100 accounts separately, you will end up hitting the limit.

If you’ve made a new Instagram account, you should be even more cautious of this limit, lest you want Instagram to consider your account as spam.

3. Limitation on Liking Posts and Commenting on Them

Do you enjoy double-tapping every single post or reel you see on Instagram?

Well, worry not, Instagram has set the liking limit keeping in mind the average likes its users use in a day; the limit is at 1000 likes. So, even if you’re using Instagram 3-4 hours straight, you’re unlikely to reach that limit.

When it comes to commenting on posts, all of us can agree that writing too many comments takes a lot of time that we generally don’t have. Keeping that in mind, Instagram has set the commenting limits to 200 comments a day.

Moreover, the Instagram AI also views posting the same commenting multiple times as suspicious. So, if you’re doing it to win a giveaway, be careful of touching the limit.

4. Limitation on the Captions and Comments Character Count

As you already know, Instagram is a platform that prioritizes visual content over written ones. Keeping that in mind, it ensures that the users write captions and comments that aren’t considered too long to read.

The character count limit on Instagram captions and comments is set at 2200 characters. However, if you think you can more to say, you can always add multiple comments after the caption; many Instagrammers are doing it.

5. Limitation on Sending Direct Messages

How many people do you talk to on Instagram DMs on a daily basis? Any average Instagrammer’s answer should range between 10-25, right? Well, Instagram allows you to send much more DMs than that; the daily limit of DMs you can send here is 80.

However, if your daily direct messages cross 80, the Instagram AI will notice it and might send you a warning. They can also lock you out of your account temporarily.

6. Limitation on Hashtags

The whole purpose of adding hashtags on Instagram (or any other social media platform) is to broaden the exposure of your post/story. These hashtags can attract the attention of users that follow or like similar content, thereby increasing your content’s visibility among the desired audience.

However, Instagram believes in the fact that there’s only so much attention you need. Therefore, it has set its hashtag limit to 30 per post or story.

7. Limitation on Duration of Videos and IGTV

While Instagram encourages its users to create visual content that’s both static and moving (photos and videos), it must add some limitations to the duration of these contents. Otherwise, the platform would soon start resembling YouTube.

Therefore, any video you post on Instagram can only be 60 seconds long, and those in your story can be up to 15 seconds long.

Because many Instagrammers were facing issues with such a short length, the platform rolled out two other features: IGTV and Instagram Live. On the IGTV videos, you can upload pre-recorded, edited videos that range between 15 seconds and 10 minutes in length.

While on Instagram Live, you can add even an hour-long video, as long as it’s being recorded live. But that’s it, and you cannot add a video on this platform (either pre-recorded or live) that’s longer than 60 minutes.

8. Limitation on Adding Story

How many stories can you possibly add on Instagram in a day? Even if you’re on vacation or traveling to an exciting club or restaurant, you would upload about 40-50 stories in a day, right?

Well, Instagram allows you to do much more than that. The daily story limit of Instagram is 100 stories, which its users rarely cross.

However, if you happen to have shared 100 stories today and have more to add, all you need to do is wait for 24 hours after the first story was added. As soon as some of your old stories disappear, you can start adding new ones.

How to Fix We Limit How Often You Can Do Certain Things on Instagram

If you’ve been getting the “We Limit How Often You Can Do Certain Things on Instagram” message from Instagram a lot lately, there are a few things you can do to fix it. Let’s take a look at these alternatives now:

1. Delete Post or Story That Might Be The Problem

Do you suspect that Instagram has sent you the “We Limit How Often You Can Do Certain Things on Instagram” because of a post, video, or story you have posted? In this case, the best place to begin fixing the problem is by deleting that content immediately.

we limit how often you can do certain things on instagram

While doing it will not solve your problem in all cases, it’s the first step towards it. Unless your post has some forbidden content, you will be able to use your account within 24 hours.

2. Report Error to Instagram

Suppose you’ve received the “We Limit How Often You Can Do Certain Things on Instagram” message, but you cannot point out any odd action on your part that could’ve caused it. How would you fix the error?

Well, you can start by reaching out to Instagram and asking them to check if they made a mistake. Don’t worry; the task is easier than it might sound. Follow these quick steps to get it done:

  • Go to the Settings option on your profile.
  • You’ll find a Help option there. Click on it, and you’ll get four other options.
  • Out of these four, select the first one that says Report a Problem.
  • You’ll see three options when you tap on Report a Problem. Choose the last one reading the same.
  • You’ll be directed to a page where Instagram will ask you “briefly explain what happened or what’s not working.” You’ll also find an option to add a screenshot to further explain the problem.
  • Once you’ve mentioned your problem and added a screenshot, hit Submit.

Your job is done. Now, you can sit back and wait for the Instagram Support Team to fix the problem.

3. Change Your Account’s Password

If you’ve been liking random posts on Instagram all day and have managed to cross the limit somehow, you can rest assured that any further action from your account will be suspended for at least 24 hours.

In such cases, many users have reported that changing the password of their account has proven to be useful. When you log into your account with a new password, you might find that your daily limitation has been renewed.

If you want to try it out for your account, follow these steps:

  • Go to the Settings option on your profile.
  • You’ll find a Security option there. Click on it, and you’ll find multiple options.
  • From the Login Security section, choose the first option that reads Password.
  • You’ll be directed to a different page, where you will need to add your current password and then enter and re-enter the new password you want to set.

By filling in both your current and new passwords, you’ll be logged out of your account. And when you log in again, you might be able to use all features without any restrictions.

However, keep in mind that changing your password might or might not help you get rid of your limitations. In case it doesn’t help, you should simply wait for 24 hours to renew your limitations.

4. Get help From Instagram Automation Tool

If you think an Instagram automation tool can help you let you like, share, comment, tag, or mention more than the limitations set by Instagram, you’re mistaken. The limitations set by Instagram are ultimate and cannot be negotiated with. So, what can this tool help you with?

It can help you with managing the time you spend on Instagram, be it your content management, post scheduling, or direct messages. Additionally, the tool will also keep track of Instagram’s limitations so that your account will never face the risk of suspension.

4. Have a Backup Account

If you’re facing issues with the limitations set by Instagram constantly, it’s perhaps because you’re an active content creator with plenty to share on the platform. And in that case, the best alternative for you is to create two different accounts instead of one.

Doing this will not only make working within the limitations easier but will also help to maintain different aspects of your life/content creation. For instance, if you’re a fashion influencer, you can have a personal, mother profile and a separate profile where you only post fashion-related content.

5. Be Careful While Using Hashtags

It might come as a surprise to many, but using the same hashtags repetitively can also create problems for you on Instagram. The Instagram algorithm views repetitive hashtags with mistrust and suspicion and can even ban an account because of it.

At times, you will notice that one of your hashtags has been banned for some reason. And while you might not realize it, your account will also be shadow-banned because of it. Therefore, instead of adding the same 30 hashtags on every post, you should explore other hashtags that are relevant to your content.

6. Use Account More Actively

It is no secret that an active account would have a higher limitation in terms of likes, comments, and follow/unfollow than a passive one. Therefore, if you want to make the best of your experience with Instagram without facing any restrictions, you should simply engage more on the platform.

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Posted by
Dharmesh Donda

iStaunch is written by Dharmesh Donda, an avid Internet geek, IT professional since 2012. Have been in IT industry for more than a decade, and currently doing management and consulting work have taken a plunge into entrepreneurship.

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