Every social network leveraged one or other forms of communication as their primary channel. For Facebook and LinkedIn, it is text. For Instagram, it is photos, and for TikTok, it is videos. Sure, they do allow other forms of communication. Facebook and LinkedIn both allow users to upload the videos, so does Instagram. But they are still identified with their primary channel of communication.
What is TikTok?
TikTok allows anyone to create and share short, entertaining videos. You can add music, filters, and a few other adornments to make it more attractive. Some videos are funny and engaging; some are downright cringeworthy. But TikTok has allowed many creative people worldwide to capture their enjoyable moments. In doing so, has allowed people who earlier had no means to bring their talents and creativity in front of the whole world.
With over 500 million active users worldwide, TikTok has gained popularity like no other social network in recent times. Primarily aimed at the youth, TikTok 41% of TikTok users are between 16 to 24 years of age. As of January 2020, it was the most downloaded app in the Apple App Store. The month saw 104.7 million new downloads, an increase of 46 percent from January 2019. India is the country with most downloads, even higher than China.
Such a large user base is bound to attract businesses, celebrities, and influencers to the platform. Loren Gary and Baby Ariel (Ariel Rebecca Martin) were the most followed influencers on TikTok. TikTok is also working actively to make the platform attractive to marketers. It has created an in-app e-Commerce feature for sponsored challenges. In another astonishing statistics, American’s spent $23.1 million on TikTok’s virtual currency since 2018. What makes it even more attractive to marketers is that users typically spend 52 minutes per day on TikTok, yes, nearly an hour every day. And that is huge in terms of social media marketing.
How to start using TikTok?
The focus on videos is apparent right from the time you want to sign up from the app. When you open it after downloading, it starts showing you a video feed. You have to tap anywhere on the video to bring up the signing up screens.
You have options to register using your social media accounts, like Facebook, Instagram, or Google, or use your phone number or email. TikTok will also ask you your birthdate to ascertain that you are an adult, which is the pre-condition to using the app. The rest of the signup process is generic.
If all you want to do is browse the videos, you don’t need an account. Once you complete the signing up process, the app assigns you a generic username. Of course, you can always change it later to the one you like. You can also set your picture, bio, and even a default TikTok profile video.
Once you create your profile and start posting your videos on TikTok, you will want to keep track of all those who follow you and who is viewing your profile. You will also want to analyze how your videos are performing.
TikTok takes a different approach from other platforms. Other platforms offer no straightforward way to view your profile visitors. But TikTok makes it very easy for you to know who has seen your profile.
How to see who viewed your TikTok profile?
TikTok offers a convenient way to see who visited your profile in the last 24 hours. While other platforms provide only the visitor count, TikTok actually shows the usernames of all those who viewed your profile. Follow the steps below to know your profile visitors.
- Launch the TikTok app.
- To view your profile visitors, you first need to access the notifications. On the bottom bar, tap on the “Inbox” option. The app will show you all your alerts.
- You will find a notification like “______ and many others checked your profile yesterday.” Tap on that. It will show up all the users who visited your profile in the last 24 hours.
Does it always offer a fresh list of viewers?
With TikTok, you have no way to know the time and frequency of notification updates definitively. Still, the general observation is that your profile views are updated after 24 hours. So if you check the visitors today, you can let 24 hours pass before you should check the visitors. You will still be able to all new visitors. And in case if you observe a single profile frequently, you can infer that you have started building a following.
What if you can’t see the “Recent Profile Views” notification?
Sometimes, people have observed that they can’t see the “Recent Profile Views” notification. If you also experience the same, there can be two reasons for that. One, there is some technical glitch. Uninstall and reinstall the Tiktok app to see if that solves your problem. If you still can’t see the notification, check your profile. Have you set it to the “private” mode? If yes, then you will not be able to see the profile visitor notification. This notification is available only to users with the public profile.
Follow these steps to set your account public and enable profile visitor statistics:
- Launch the TikTok app.
- At the bottom right corner of the app screen, there is a “Me” icon. Tap on that.
- At the top right cornder, there is a “More” icon (three vertical dots). Tap on that.
- Under the “Account” section, tap ‘Privacy and safety.’
- Under the “Discoverability” section, turn the toggle off for the ‘Private account’ option.
- Enable ‘Allow others to find me’ in the same section.
Now your account is visible to all TikTok users. They can now share your videos and help you gain popularity.
How can you see video views?
Unlike the profile views, though, TikTok does not show you the names of the users who viewed your videos. Hence, there is no way for you to know who is viewing your videos exactly. However, it does offer the number of video views for you to track. This number is significant for you to ensure that your videos are gaining popularity. After all, video views are what determines where you are trending in the “Explore” section of TikTok. The explore section helps you reach out to a broad audience easily.
Your profile section offers you the insights on video views. Here are the steps you should follow to see that;
- Use the “Me” icon in the bottom bar. That shows your profile screen.
- Below the “Edit Profile” button, tap on the “Timeline” icon with six vertical lines. Tapping on “Timeline” will take you to the video screen.
- Below each video you posted, you will see the count of video views.
There are many techniques you can use to boost the number of video views. Use a lot of relevant hashtags. And of course, make your profile public.
Just be careful about public videos. Inappropriate videos may be taken down by TikTok. So while it is exciting to garner views and become famous, don’t risk your videos getting taken down from TikTok altogether.
Unline other platforms, Tiktok doesn’t stop you from viewing your profile visitors. It offers a straight forward way to do that. It still doesn’t show the profiles of those who visited your videos. It does provide the number of views on each video thought. You can carefully analyze your profile views and video views to gain deeper insights for videos you are sharing with the world. The popularity of TikTok is only growing, and it can be your platform to become world-famous.