Social media is one of the best places for giving exposure to yourself. Once you are on a social media platform like Twitter, your thoughts are no longer private—they are visible for the world to see and respond to. The exposure is not limited to the social media app you are on. It’s not just the people on that specific platform who can discover you through your tweets or posts; your profile also gets scoured by search engines like Google, which index your profile and tweets.
As a result, your tweets might appear in search results, and your profile can easily be discovered on Google Search.
Google can significantly boost your Twitter presence by leaps and bounds. But some people often complain that they can’t find their Twitter account on the search engine.
If you are facing the same problem, we have got your back. Read on to know why you might not find your Twitter account on Google and how you can change that.
Why Can’t I Find My Twitter Account on Google Search?
Appearing on Google Search is not a very straightforward process.
Search engines work in a complex way. They go through billions of web pages across the web (this is called crawling), process the information garnered from these pages, and then categorize this information based on the keywords, content, links, backlinks, and a host of other factors (this is called indexing).
The search results that appear on a webpage when you type a specific keyword appear after a lot of crawling and indexing. But even more than that, it is a result of filtering tons of web pages the search engine considers irrelevant to the keyword.
These technicalities mean you cannot expect to appear so easily on a search result page. There are literally thousands- if not millions– of Twitter accounts with the same name as yours.
Even if you search for your Twitter username, you might not find your account because many other similar usernames are already there; your username just might not stand out.
Other than the above reason, other factors might decide whether you appear on Google Search results. Here are some of them.
Your profile is not public
Okay, this is hands-down the most obvious (and funny) reason why your Twitter account might not appear on Google search results. If you have not set your account to public, it is invisible to Google and all other search engines. So, it is only sensible that your Twitter account or tweets don’t appear on the search results.
Your tweets are not public
Many people prefer to lie low and avoid unnecessary publicity online. They like to keep their tweets protected, i.e., visible only to their approved followers.
If you are such a person and love your privacy more than anything else, Twitter respects that and makes sure no one except your followers sees your tweets, not even Google. But remember that if this happens, Google will have little to no information to find and index your Twitter pages.
Your account is new
Google’s crawl is slower than you would expect. But that’s not its fault. It takes a lot of time for a search engine to go through innumerable web pages every day and find new ones.
If you have created a Twitter account recently, it would likely take a long time for Google to find your account. Likewise, your account will likely take weeks, months, or longer to appear on Google unless you become famous and gain many followers on the platform in a short period.
You are not active on Twitter
The more you tweet on Twitter and interact with others’ tweets, the more data you give Google to discover you.
Tweeting frequently, liking and replying to tweets, and using popular hashtags on your tweets and replies can amplify your reach and help you get discovered not just on Twitter but also on Google Search. On the contrary, just having a Twitter profile will rarely land your profile on the search result page.
Your profile is not well-optimized
When Google crawls through a web page, it analyses the quality of the page based on the relevance of keywords. If the page is a Twitter profile, the search engine can likely assess the relevance of how well the different elements of your profile are in sync with each other in terms of keywords.
For example, Google may see how similar your account name is to your username; whether the username or account name appears in your bio; if the keywords in your bio appear in your tweets, and so on. If your profile is not properly optimized, Google might not find your account much relevant.
How to get your Twitter account to appear as a Google Search result?
We have talked about what might prevent your Twitter account from appearing in the search results. But how can you change that and bring your account to Google?
The answer directly depends on the reasons we have discussed. Let’s have a look at these solutions in detail. Here is what you need to do:
Method 1: Make sure your account is public
The first step towards appearing in search results is making your account public. So, if your account is still private, you must make it public ASAP. Here’s how to do that:
Step 1: Open a browser and go to https://twitter.com/login.
Step 2: Once you log into your account, click on the three dots on the navigation pane on the left, and select Settings and support > Settings and privacy.
Step 3: Click on the option Privacy and safety on the Settings page. Then, go to Audience and tagging on the next page.
Step 4: To make your account visible to the public, the box next to Protect your Tweets must be unchecked. Once it is unchecked, your account will become a public account.
Method 2: Make sure your tweets are visible to Everyone
Whenever you share a tweet on Twitter, the tweet dialog box shows the banner Everyone at the top. This means everyone on Twitter can see your tweet. This is the default setting that ensures your tweets reach a larger audience.
Try to make most of your tweets visible to everyone and allow everyone to reply to your tweets to get more engagement and hence, more discoverability.
Method 3: Optimize your profile
If you want to rank your profile in search engine result pages (SERPs), you must make sure your profile is well-optimized for search engines.
In practice, this means your username should be as similar as possible to your account’s name, and your account should have an optimized bio that reflects what you share with your tweets. Moreover, your tweets should have keywords related to your brand, job, profession, or whatever you want to talk about.
In other words, different aspects of your account should be in sync to build credibility and uniformity so the search engine doesn’t get confused while analyzing your account.
It is quite common for Twitter profiles to appear on search results. But sometimes, it might not work as it should, and your account might not appear on Google search results.
There are many reasons why your Twitter account might not appear on Google, and in this blog, we talked about the same. But that’s not all; we also shared the three most important steps that can help you bring your account to search result pages.
However, remember that trying out these steps will not bring instant results. Indexing takes time and might take a while—generally a few weeks—for your profile to appear on Google. You need to be patient.
Are you ready to try out these methods? Tell us in the comments.