In a decade, the world has seen a significant transformation. But there is one thing that hasn’t changed much, and that is Instagram’s position as one of the most influential social media platforms.
Instagram has advanced since it was introduced in 2010. The Gram has developed from an easy photo-sharing platform into a portfolio where all types of content creators can exhibit their talent. Influencers on Instagram have redefined how we explore and find joy through diverse content.
It doesn’t matter who they are—celebrities, media figures, influencers, fashion houses—every aspect of their existence is at your fingertips! This free platform is quickly sweeping the entire world.
This social media platform’s explosive surge in popularity has also made it a key source of marketing for well-known companies. The app offers unparalleled publicity, and the audience is also relatively youthful when compared to other platforms. And knowing Instagram stats is essential if you’re an expert entrepreneur.
Yes, we are aware of who follows us on the platform since we constantly see their posts. But do you know how many male or female followers you have on the app?
Since you are essentially reading our blog today, we are going to assume that you don’t. Well, we have a better choice than you shaking your head. We’ll explain to you how to check your Instagram follower’s gender breakdown. What are your thoughts about that? Let’s proceed and gain as much information as we can!
Switching to a business account: will that work?
If you want to get discovered, use an Instagram business account! We are all aware of the way businesses have started to react to this app recently. At least, this is what you will hear all the time from people.
If you work for brands, you will surely want to take advantage of all the perks an Instagram business account has. Instagram is a platform you cannot dismiss, whether you’re using it for marketing or establishing contacts. Those with business profiles have access to and may utilize a variety of tools and services on this app that is usually not accessible to users with personal accounts.
The insights this application provides are a handy way to rapidly evaluate how well your Instagram post is performing for you. And, to get access to these insights, you need to just log into your business account!
The insights on business accounts give professionals vital information about their followers’ preferences in terms of which posts are more popular. We are all aware that by learning more about the characteristics and habits of your followers, you may create content that is more valuable to them.
Even if you have access to various features, our sole purpose in being here is to find out how many of your followers are male and how many are female.
So, these are the actions you must take if you want to learn more about it.
Switching from a personal to a business account:
Step 1: You must first open your Instagram account on your device.
Step 2: When you are on your account, you will see a profile icon on the lower right side. Click on it.
Step 3: You will be taken to your profile upon doing so. Do you see the three horizontal lines (hamburger icon) in the upper right corner? Tap on it.
Step 4: A pop-up will surface with a list of options. Choose Settings.
Step 5: On the next page/tab, scroll down to hit the Account option.
Steps to get insights:
Step 1: On your business account, go over to your profile.
Step 2: Click on the three horizontal lines at the top right corner of your screen to open the menu.
Step 3: Can you see an option titled Insights? Tap on it.
Step 4: On the next page that you are directed to, you will see an option called Your Audience. Please click on it.
Here, you will be able to view your Follower breakdown.
Step 5: You need to keep moving down until you see the gender section. Here, you can check out the women and men followers percentage for your account.
Step 6: In the next step, you should move down to the Account page and press on the switch to professional account in blue.
You will be taken to some onscreen instructions about the professional account when you follow the step.
The app will tell you that you will Get professional tools, Learn about your followers, Reach more people and Get new contact options. Keep reading and tapping on the Continue option.
Step 7: Set up your profile for what best describes you and tap on Done.
You will receive a confirmation message about your action; tap on Ok if you agree.