Instagram is one of the most popular social media platforms. There are roughly one billion users that are active monthly. Which makes Instagram a nice place to follow things you like, but also meet artists, bloggers, and other people that have something valuable to share. It is also a nice way to keep a photographic journal, but also share your passions or artworks.
If you are among the people who want to promote their work with the help of an Instagram profile, you need to get familiar with SMM. SMM stands for social media marketing and there are a few principles you can put to practice too. They can be applied by any student and Instagram user who wants to increase their engagement. Here is a quick guide to upgrading your Instagram profile.
Craft Your Bio Carefully
One of the first things visitors will interact with on your profile is your bio. So, it is crucial to crafting your bio carefully. Experienced marketers advise on building a bio that is about others. This does not mean that you should tag other accounts or talk about someone else in your bio.
But you should highlight the benefits people will get if they follow you. For example, you might have an Instagram account where you share tips and tricks for research papers writing. So, I, as a student, want to do my homework and I’m looking for writing advice. Maybe you can highlight in your bio that students will get tips and tricks for writing essays or even research papers from scratch by Edubirdie. Any essay writing service follows the same marketing technique to increase engagement and brand awareness.
Choose Your Profile Photo
Your profile picture is the next thing visitors see when they land on your Instagram profile. So, if you want to promote a service or a business, you can set the profile picture depending on this. But it can also be a personal photo of yourself or graphic elements related to your account.
At the same time, it is crucial to choose a profile picture that is clear, not blurred and represents your personality. It should send positive vibes so that visitors will feel encouraged to spend more time on your profile and hit the follow button.
Followers’ vs Following Numbers
We all know those Instagram profiles that have a few hundred followers and they are following 2 or 3 times more accounts. Even though this should not be seen with strange eyes, it is. We are all familiar with the feeling such profiles give us. You might think it is in only for the followers, as following everyone was a tactic to boost your followers’ number.
But during these times, this might send the idea that your account is spammy. So, it should be helpful and recommended to follow only the people you are genuinely interested in. make sure you keep the number of followed accounts smaller than those of your followers.
Filling In All the Info
One of the common mistakes many people make on Instagram is to not fill in all the information. Some fields are not used at all by many people. When you want to increase engagement, brand awareness, promote your art, work, or business, you need to have an outstanding profile. So, make sure you use all the fields available. You can add links to your profile, but also write more words after your name or add emojis. Aim to make your profile as welcoming as possible, as the first impression is important.
Offer Something Valuable
Another trick you can use to make your Instagram profile stand out from the crowd is to offer something valuable on your profile. Maybe you are a blogger and have a blogging course you can offer for free. Maybe you are a photographer and have some free photos to offer to followers to use as wallpapers. Maybe you are a cooking enthusiast and have a handbook of easy recipes you can share with your followers. Offer something valuable which will help you boost your followers’ number and their engagement.
Do you want to use your Instagram profile as your business card? Do you want to promote your work, art, services, or passions there? Well, there are a few tips and tricks you can apply to make your profile more welcoming. Craft a nice bio, choose your profile pic carefully, fill in all the info, offer something valuable, and make sure you do not follow too many accounts.
Bio lines: Sven Eggers is a content writer and blogger. He usually writes on marketing-related topics, such as brand awareness and social media. Sven’s hobby is reading.