Creative Instagram Story Ideas to Engage and Wow Your Audience

Instagram has grown beyond just any other social media platform and has proven to be a marketing boon in recent days. The platform values authenticity, and creative Postsand Stories are the ones that get the maximum views.

creative instagram story ideas

With more than 300 million people watching the platform’s stories every day, Instagram does present a sea of opportunities for businesses eyeing growth. The beauty of Instagram is that it provides SMEs and startups a fair platform to compete with established businesses. However, you need to recognize the intense competition in this field and realize that creating just any content will not suffice.

To make the most of Instagram, you need to understand the concept of Instagram stories and chalk out how to leverage them for business benefits. Stories on Instagram allow users to post images and video content that will disappear after a day. The short shelf-life helps to create a buzz among the followers who develop a FOMO. This prompts them to take time out of their schedule and watch the video.

Due to the higher viewer interest associated with stories on Instagram, these have better visibility. As a brand, you must come up with creative video ideas to make the most of this platform and get your message across to the viewer. Here are some creative story ideas that will help you in your Instagram journey.

Answer Questions

If you are an industry veteran or a brand that launched a new product, chances are that you get a lot of questions from your followers regularly. The questions may range from alternate use of your products, features of your service, or any industry-relevant information. Stories provide you with an excellent opportunity to answer these questions and assure your followers.

Since Stories are bite-sized content, people are more receptive to them. While answering questions, you can step up on the engagement by asking your followers to leave their questions as comments. When you answer such questions in your subsequent videos, it shows the foundations of a healthy business relationship.

Do an Employee Takeover

In an employee takeover, you let one of your key employees take over your Instagram account for a day. That way, they can give a glimpse of their life, they take the viewer through a tour of the office and show off their workplaces. Behind-the-scene glimpses of the office make your Instagram followers see your brand as a human entity.

It is a general human tendency to enjoy feeling exclusive. When your loyal followers get exclusive access to the lives of the key people driving your brand, it develops brand loyalty. Ideally, when indulging in employee takeovers, you must give your viewers complete creative control over the content preparation.

Share the Manufacture of Things

The human mind is curious, and your followers are likely to enjoy the content that teaches them the creation of an item. If you are a product-based business, you can take the viewer through a guided journey of your manufacturing line.

Alternatively, you can show a fun craft project, create a carousel story post on your team’s fitness journey, etc. Such value-adding content gets better views and helps to establish you as an industry veteran.

Feature Other Accounts

Instagram encourages building a sense of community within the platform. Indulging in promoting other accounts and supporting them will pay off in the long run. Start by posting screenshots of other accounts that you enjoy on Instagram and tag the page. This fosters a collaborative vibe and encourages them to return the favor some other day. While you are free to promote any other business page, it is best to avoid tagging your direct competition as that may leave the followers confused

Host A Contest

An efficient way of getting your Instagram users involved in your branded stories is by organizing contests. For example, you can ask your followers to post stories with your product and tag your brand account. The best posts can be re-shared from your account, thus giving them better visibility. Since most Instagram content creators are keen on such publicity, they will be interested to participate in the challenge.

The Instagram algorithm allows users to tag only those accounts that they follow. Thus, by organizing such challenges, you give an instant boost to your follower count. Moreover, such challenges also give you access to a good volume of user-generated content that fits into your posting schedule.

Teach a Concept

Stories are the perfect platform to introduce a new concept to your Instagram followers. For example, if you are a beauty salon owner, you can come up with short videos with haircare tips. Real estate brokers can create videos on how the latest property law amendment works.

In your Stories, you can present a 15-second snippet of the idea. You can then post long-form videos on IGTV, and viewers who enjoy your Story content will be likely to watch the rest of the content.

Indulge in Customer Takeover

A customer takeover is similar to an employee takeover and lets a happy customer take control of your branded stories for a day. This is a win-win situation. When you request a customer for a takeover, they feel more involved in your brand journey. This helps to win their credibility, making them more likely to choose you for subsequent purchases.

For your followers, the words of a fellow customer have higher weightage than a self-promotional message. Such takeovers form a perfect blend of promotional content and value-adding matter making them popular on Instagram.

Ask for Suggestions

Another effective way to get the viewer involved in your brand story is to ask for suggestions. Instagram allows you to post questions in the stories and you can leverage this to understand the type of content that your viewers expect of you.

While expanding your business, Instagram questions will help you get a better picture of audience expectations. You can then align your business goals accordingly and deliver better results.

Promote a Recent Blog Post

If your Instagram business account has more than 10,000 followers, you can add links to your Story. That way, you can promote recent blog posts and viewers who swipe up on the content will view the blog content. Other than blogs, this feature can help promote your latest videos, products, and a lot more.

Instagram is a dynamic platform, and staying relevant to the times is the key to success. Your stories need to be short and crisp. Only then, it will get noticed in a millennial-dominated social media platform like Instagram. As you explore your creative instincts to establish your Instagram popularity, here’s wishing you a fun journey ahead.

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Posted by
Dharmesh Donda

iStaunch is written by Dharmesh Donda, an avid Internet geek, IT professional since 2012. Have been in IT industry for more than a decade, and currently doing management and consulting work have taken a plunge into entrepreneurship.

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